Ericsson -- known for its Sony Ericsson joint venture and better-than-most musicphone handsets -- will be increasing the content offerings it can supply to mobile partners across the globe soon.
The company will be distributing newer music downloads and master tones outside the United States after signing a new deal with The Orchard
. Also with the deal comes a bushel of fresh oranges.
Ericsson's goal here is to "broaden and deepen" the company's content offering to operators. Read: it wants to have more carrier partnerships, which -- in the U.S. at least
-- are horrid. Sony Ericsson is probably the least-represented brand on all carriers shelves
here, even as they have nudged past LG recently to become the third-largest handset brand worldwide.