Hyperfactory launches mobile media platform for advertisers

With a few copmpanies and a handfuls of startups banking on the future of mobile marketing -- kinda like Google bet its future on text ads all those years ago -- the Hyperfactory is set to offer a global platform for contextual media planning based around this platform.

Companies want to find out which types of campaigns work and don't work on the "third screen" -- the mobile phone screen, that is.

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