In a study that should send shivers up the spines or wireless carrier CFOs everywhere, a new study from M:Metrics says that U.S. wireless users are bored with ringtone buying over their cellphones, even as Italian teens are leading their U.S. and Western European counterparts in consuming user-generated content and social networking applications. In other words, the interaction given by social networking and sharing applications like photo and video sharing are replacing the non-interactive ringtone download according to the study. In the U.S., only 37 percent of wireless consumers used their phones in October to share photos and videos, meet new friends, create their own ringtones or send instant messages -- the percentages in Europe were all much higher than in the U.S.
1. People only purchased ringtones because they wanted to be different and unique. It only makes sense that people are losing interest in ringtones when that is all you hear these days. What really catches my attention these days is the old school ringers some people have on their phone. That is what is unique and different.
Posted at 1:42PM on Dec 15th 2006 by Cindy