KISS -- Keep It Simple Stupid -- is a method for delivering content, ideas, products, marketing, messages and other things with little to no complexity so that consumers and business users can grasp the value of whatever the object it without going into deep specifics (which usually make eyes glaze over).This article over at RCRNews.com features an analyst in the wireless industry that things mobile content and applications are just too complex to navigate, purchase and use for the ordinary cellular subscriber -- and I agree. As what usually happens, the quest for providing everything to everyone to try and maximize profits gets in the way of making things easy to use and consume -- and customers actually stay away because of the complexity.
