2,000 wireless videos now available to millions of subscribers

Research firm Telephia now says that 2,000 mobile video selections are available to Cingular, Sprint Nextel and Verizon Wireless subscribers. Everything from ESPN to AccuWeather to current movie previews are available to mobile subscribers now.

What are the keys for more customer uptake? 3G phones and a dearth of content. Now, mobile carriers need to make the process of viewing and subscribing to the content as foolproof as possible, as 52% of mobile video users prefer to use a channel guide to select content on their phones.

"Mobile video users will be most comfortable with familiar navigation schemes that resemble service guides on cable/satellite TV and search interfaces on websites like YouTube," added a Telephia VP of New Products. I completely agree.

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