With ESPN Mobile now out of the picture, are more doom-n-gloom scenarios in store for more MVNOs (mobile virtual network operators)? Possibly, as these business models can't seem to accept that they can all court the hundreds of thousands of customers they need to keep a business model afloat.Are customers really looking for *so much* customization and standard re-packaging that they are going in droves to newer MVNOs? Hardly. In this Techdirt article, a content write puts it great: Amp'd? Launch hype, check. price cuts, check. New business model? Check. Mobile ESPN: high-priced launch, then the price cuts, then, of course, failure.
Will we see the failure of Disney Mobile anytime soon? The MVNO is just launching holiday promotions which could be a desperate attempt at gaining business and customers under the guide of the holiday selling season. Maybe in February we'll all know.
