Qualcomm's MediaFLO gets FCC approval for spectrum use

MediaFLO, the very promising technology from CDMA pioneer Qualcomm that is in the process of being used on some CDMA networks for delivering high-quality mobile multimedia, has gained approval from the FCC to use television channels 54, 55 or 56 until the transition to digital TV happens in 2009 nationwide.

"Today's ruling is a big win for consumers, who will soon be able to enjoy new and exciting mobile TV experiences from MediaFLO USA," said Gina Lombardi, president of MediaFLO USA. "This ruling enables MediaFLO USA to launch its services to millions of customers across the nation."

MediaFLO is a "forward link only" (the FLO) technology that was designed to give broadcasters and content products another mode in which to reach America's consumers. With over-the-air television, cable, satellite and now MediaFLO all competing for the delivery mechanism, times are sure heating up in an interesting way.

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