When it comes to all the industry juggernauts who believe mobile multimedia and the related consumption will continue to increase, the demographic most likely to make that happen is the female user market, according to M:Metrics.The company has tracked shifting consumable media statistics over the mobile airwaves and sees a shift towards the female market here, as ringtone downloads and associated content grew in that market more highly compared to other demographics.
In another surprising note released in the same study, it was found that while much of the focus of the mobile entertainment sector has been on seeking to engage teenagers and young adults, it is very evident that market growth is coming from, gasp, older demographic groups. The 35-to-44-year-old segment has had the highest growth for games and ringtones.
1. ah, les femmes! :))
Posted at 8:16AM on Oct 16th 2006 by maidlover