In yet another interesting line about the mobile industry preaching the effects of mobile television, it still bugs me that the *industry* won't really ask their specific customers exactly what *they* want. After all, the *industry* can harp about mobile TV all day long -- but at the end of the day, if consumers don't bit, then the entire effort has been wasted.This quote from this source story sums it all up nicely -- and there is one operative word in there: "Wireless users can already watch music videos, check out sports clips and--with the right hardware--view full-length Hollywood blockbusters on their phones."
The one word? *can* -- Sure, users *can* do many things with wireless phones these days -- but *do* they? *Will* they? The industry needs to prove the value proposition of mobile television as much as possible instead of waiting on *industry* fervor to drive adoption -- which is incredibly wishful thinking.
1. I gave mobile tv a try and found it pretty annoying. The first problem was the position I had to keep my hand hurt my wrist after about a minute. The quality was pretty crappy but that could be fixed over time.
I think they should really stop thinking of it as pushing traditional tv and movies. I wished they called it mobile video so it could grow organically based on consumer response rather then how it's being handled today.
My though is that highlight shows would work well. I could see my mother in law spending 15 minutes of her lunch break catching up on her soap operas. The office webisodes would work also. If I really wanted to see a show or movie I would wait until I got home, there's no clear reason why I would want to watch a tv show on a 2 inch screen let alone a full length movie.
Posted at 3:45PM on Sep 19th 2006 by shawn mccollum