In an attempt to attach a face to its growing portfolio of wireless products, CBS Digital Media has tapped actress Ashley Hartman as its "wireless hostess." According to the company, Ms. Hartman will be showing up on videos and alerts on mobile phones along with CBS websites where consumers will have the opportunity to buy CBS-branded mobile content such as news alerts and video clips from shows such as Entertainment Tonight.
A spokesperson at CBS Digital Media syas that Ms. Hartman will "make it easier for users to identify and navigate CBS's wireless offerings." (No kidding, just look at the picture!) We're going to see more of this as mobile content providers look to brand their services and attract consumers by signing up celebrities to help sell them.
