New mobile features lead to higher customer service calls

With wireless handsets becoming more of the swiss-army knife of personal communications these days, it comes as no surprise that the call centers of the larger mobile operators are seeing peak traffic from customer questions and calls. After all, expecting a normal customer to be able and navigate a wireless phone that is also an MP3 player, a digital camera, a web browser and an MMS-sending powerhouse is no easy task.

Interestingly, customers with these tech-savvy phones use email and web-based support far less than voice-assisted human assistance -- probably because web support is woefully inadequate to having the millions of questions asked and answered. But, an informed and friendly voice is almost always there and can try to solve a customer problem when there is one.

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