Mobile operators not customizing services to young consumers?

Posted Jul 9th 2006 2:50PM by Brian White
Filed under: Cellular, Business

Are mobile carriers customizing phones and specific service offerings to cater to the youth market? Some don't think so -- which is odd with all these multimedia-centric phones being offered and music and ringtone download services being pushed all over. Apparently, all this is not customized enough. Young wireless users need more.

Mobile operators need to offer more lifestyle-centric content that is very easily accessible, instead of vanilla offerings of music downloads and standard games that really are not targeted to a specific age group. This study referenced in this article went on to say that online vendors like Dell.com and Amazon.com were way ahead in offering specific and custom service and product offerings to all target groups. That's quite a achievement for online vendors that service millions of customers.

Reader Comments

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1. Is there a link to the study?

Posted at 9:38AM on Jul 10th 2006 by Julia

2. Hi,

In the source story (use the "Read" link at the end of the post to see source), there is not a direct link to the study that I could find, although quite a few specifics from the study are referenced in the source story.

Posted at 9:52AM on Jul 10th 2006 by Brian

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