The results of this recent survey are rather obvious, but interesting nonetheless.
JD Power and Associates recently surveyed over 18,000 cellphone users to gauge their overall satisfaction with their handsets. According to the results, most users just want the ability to effectively place a call rather than taking pictures, playing games, or text messaging. In fact, just 19 percent of those asked said they used the camera function and 16 percent chose to play games.
Of course, this is just a small sampling and the results could be very different if another 18,000 people were surveyed, but the fact of the matter is that a cellphone is still at its very core a telephone, and when you get right down to it, the ability of placing and receiving calls on it remains the reason why people use them.
1. Uh, 18,000 is not a small sample. A sample of 1,000 is more than enough to accurately predict the behavior (to within a few %) of hundreds of millions, provided the sample is properly randomized.
Posted at 12:25PM on May 30th 2006 by Hitchcock