It seems that Alltel has the
"largest"
wireless coverage area, Verizon has the nation's "most reliable" network (whatever that means) and
now Cingular has the "fewest" dropped
calls. Marketing must be a fun science, just like playing in the proverbial kindergarten sandbox with a
melting popsicle.When a service like wireless becomes commoditized in the eyes of the customer (voice interface being besides the point), the only things left are coverage area comparisons and minute plans, for most of us anyway (we won't get into data offerings here). So, what to do when this happens? Crank out the "value-add" machine and release some pretty strong (but hard to decipher and measure) marketing signals and regain some semblance of leadership in some area. After all, wireless is not a commodity yet -- or is it?
